At SmartWealth, we simplify financial planning to make it accessible for you.
SmartWealth is a Singapore-based financial planning platform founded in 2017.
With a plethora of information on financial matters available, it’s easy to get lost or feel overwhelmed. Moreover, recommendations on financial products are often obscured by pushy marketing and sales tactics.
SmartWealth aims to address these issues with two core objectives:
- Simplifying Complex Topics: We make content easy for you to understand and digest, ensuring it is backed with data, well-researched, and touches on both sides of the story.
- Unbiased Comparisons: We assist you in matching the best financial products and services to your specific needs by comparing solutions from a multitude of providers.
The ultimate goal is to equip you with the necessary knowledge so that you can make informed decisions independently.
We’re Mentioned On
What We Believe In
#1 Proper financial education is vital
In a 24-hour day, we spend almost half our time working. For what purpose? To earn income, accumulate money, and build wealth. If we don’t make the best use of the money we earn, we’re essentially wasting our time—not just for one day but for the many decades to come. Therefore, we hope what we do can help you take one step forward on this journey.
#2 Transparency builds trust
We are consumers too. We dislike being kept in the dark, especially when dealing with important information. The more someone tries to hide something, the more wary we become. That’s why we believe in presenting both the good and the bad, laying it all out for you. If it’s not meant to be, it’s not meant to be. You can come to your own conclusions.
#3 Giving value first
Traditionally, it has always been about “taking from the consumer” without giving much in return. We do the opposite. We give generously and expect nothing in return. Only if you believe what we do can help you should you feel free to move forward with us. At the end of the day, we aim for a win-win situation.
Our Editorial Standards & Content Integrity
While our beliefs drive why we exist, our editorial standards dictate precisely how we operate. To ensure that the information you receive is safe, accurate, and actionable, we adhere to a strict internal framework:
- Verified Primary Sources We do not publish hearsay. Every article and calculation is anchored in data sourced directly from official statutory boards (such as the CPF Board, MOH, and SingStat) or verified industry documentation. If a claim cannot be backed by evidence, it does not make it onto our site.
- Licensed Professional Oversight Financial content should not be generated in a vacuum. That is why our material is vetted and supervised by licensed professionals. This process ensures that every piece of advice is practical, compliant, and suitable for the Singaporean context.
- Regulatory Compliance We operate within a strictly regulated industry and take our governance seriously. Our content production is designed to align fully with the Monetary Authority of Singapore (MAS) guidelines, specifically regarding Financial Advertising and Fair Dealing. We ensure that risk disclosures are prominent and that investment representations are not misleading. We explicitly highlight limitations alongside benefits, ensuring you receive a complete and balanced picture.
- Freshness & Relevance Singapore’s financial policies evolve constantly. We commit to a proactive audit schedule, revisiting our core content to reflect the latest interest rates, government policy shifts, and insurance framework changes. This ensures the information you rely on is current and valid.
What Singaporeans Are Saying
About the Founder
Abram Lim is the founder of SmartWealth and a licensed financial consultant with over 8 years in the industry. He ensures all published content is supported by data, well-researched, and includes both sides of the story. His work has been referenced by SingSaver, Business Insider, and Fortune.