Changing the
Landscape of
Financial Advisory.

Roadshows, cold calling, door knocking…

Those were once how you got financial information and advice.

But nobody likes to be sold; everybody likes to buy.

With digitalisation, such information is readily available online so that we can make our own decisions.

… isn’t that why you’re here?

At SmartWealth, we want to provide value upfront by covering a multitude of personal finance topics so that you can remain educated and informed.

But we know that isn’t enough.

We go further by ensuring all our content are properly referenced with data and research.


Opinions are plenty in this space.

Your friend may say this, a financial consultant may say that, an article may say something else.

As such, we form our opinions based on objectivity so ultimately, you can make your own decisions.

We’re Mentioned On

the asian parent

What We Believe In

#1 Proper financial education is vital

In a 24-hour day, we spend almost half the time to work. For what purpose? To earn an income, and accumulate money and wealth. If we don’t make the best use of the money we earn, we’re essentially wasting our time. Not just for one day, but for the many decades to come. Therefore, we hope what we do can help you move one step forward in this journey.

#2 Transparency builds trust

We are consumers too. We don’t like to be kept in the dark especially when dealing with material information. The more someone tries to hide something, the more we’ll be wary. That’s why we believe in giving the good and the bad. Laying it all out for you. If it’s not meant to be, it’s not meant to be. You’ll be able to come to your own conclusions.

#3 Giving value first

Traditionally, it has always been “taking from the consumer” without giving much. We do the opposite. We give heavily and expect nothing in return. Only if you think what we do can help you, then feel free to move forward with us. At the end of the day, we only want a win-win situation.

What Singaporeans Are Saying

Facebook review 1

Facebook review 2

Facebook review 3

About the Founder

abram lim

Abram Lim is The Main Guy at SmartWealth.

With over 7 years of experience in the financial advisory industry, and previous stints in Citibank and UOB, he eagerly shares his knowledge by publishing research-backed articles.

Learn more about Abram.